The present demand by certain Europeans for the segregation of the Indian Community is no new development in the party politics of South Africa. A similar agitation which has been raised in the country in an intense form during the years 1918 and 1920
Individuals,organizations,and institutions adopt prominent people as political symbols or a variety of reasons.They then produce conflicting memories and images of their chosen symbols.
Based on semiotic theories this study critically analyses the intercultural significance of Hindu symbols which are used in the "visual language" of Indian advertisements.
